Check out the video below of Rob Jolles presenting on “How to Change Minds: The Art of Influence Without Manipulation” at Washington DC Scrum User Group (DCSUG). Rob explores why people are resistant to change. Why? Because people fundamentally fear change. In this fast paced, and spirited keynote participants are forced to focus away from the products or ideas they are pitching and look instead at the way the people make decisions. It is here that participants can clearly see the disconnect between the traditional way they are taught to influence behavior and the way people make decisions. With the problem clearly identified, participants are then shown multiple techniques that will provide them with a strategy to influence change, create trust, gain commitment, and increase a sense of urgency in the minds of others. Some say you’re born with the ability to influence the actions of others, and it’s true that some of us may have a bit of a head-start. But no matter what, when you learn How to Change Minds, and the art of influence, without manipulation, thoughts and words become instinctive, and we are believed. We can all get there, it’s just a matter of learning how.