Building Profitable Business Models
Looking for a practical way to validate your business idea or improve an existing product? Our Business Model Canvas Workshop gives you the tools to map out every critical aspect of your business strategy.
This immersive virtual training experience covers the essentials of building profitable business models using the proven Business Model Canvas framework developed by Strategyzer and based on Alexander Osterwalder’s bestselling book “Business Model Generation.”
If you’ve taken our Certified Scrum Product Owner (CSPO) or Advanced Certified Product Owner (A-CSPO) classes, you’ve had a brief introduction to these concepts. This workshop takes that foundation and builds a comprehensive understanding you can apply immediately.
What You’ll Learn and Apply
During this hands-on workshop, you’ll work with your actual products or services while also learning from case studies of market leaders like Apple, Amazon, Google, 3M, Nestle, and Airbnb. You’ll leave with practical skills to:
- Map your customer segments with precision
- Craft compelling value propositions that solve real problems
- Select the right channels to reach your target customers
- Build sustainable customer relationships
- Identify the key resources and activities needed for success
- Evaluate strategic partnership opportunities
- Develop smart cost structures
- Create effective revenue generation models
Each component connects to form a cohesive business strategy that serves as the foundation for your product’s success.
Who Benefits Most From This Workshop
This workshop is designed for professionals involved in defining, designing, managing, and launching products or services:
- Product Owners seeking to strengthen their business acumen
- Product Managers looking to validate product-market fit
- Business Leaders guiding product strategy
- Executives making portfolio decisions
- Entrepreneurs launching new ventures
- Coaches supporting product teams
- Consultants advising on business model innovation
While there are no prerequisites, we recommend our Certified Scrum Product Owner class for those new to Agile product ownership.
Comprehensive Workshop Curriculum
The workshop is presented in a highly interactive and collaborative format with elements of exercises, games, simulations, videos, and classroom discussion interwoven throughout as we work through the components of the business model canvas and value proposition canvas.
Morning Session: Foundations & Customer Focus
Module 1: Business Model Canvas Fundamentals
- The evolution of business modeling: From business plans to canvas
- Understanding the nine building blocks of every successful business model
- Case study: How Amazon disrupted retail using the Business Model Canvas
- Hands-on: Mapping your current business model baseline
Module 2: Customer Segments & Value Propositions
- Identifying and prioritizing your most valuable customer segments
- Uncovering customer jobs, pains, and gains using interview techniques
- Creating value propositions that resonate with target customers
- Workshop: Developing your Value Proposition Canvas
- Real-world examples: How Tesla and Airbnb defined revolutionary value propositions
Afternoon Session: Implementation & Validation
Module 3: Resources, Activities & Partners
- Mapping the operational backbone of your business model
- Determining key resources required for success
- Identifying critical activities that deliver your value proposition
- Strategic partner selection for competitive advantage
- Exercise: Resource gap analysis and partnership evaluation
Module 4: Channels, Relationships, Costs & Revenue
- Selecting optimal channel strategies for your product and industry
- Building sustainable customer relationships at scale
- Developing cost structures that support profitability
- Creating diverse revenue streams for business resilience
- Mini-case studies: SaaS, marketplace, and subscription business models
Module 5: Testing & Validation
- Rapid business model validation techniques
- Designing experiments to test key business assumptions
- Metrics that matter: Tracking the right KPIs for your model
- Creating your action plan for post-workshop implementation
- Resources for ongoing business model innovation
Professional Development Credits
Upon completion of this workshop, participants receive:
- 7 Project Management Institute Professional Development Units (PDUs)
- 7 Scrum Alliance Scrum Educational Units (SEUs)
What’s Included With Your Registration
Your registration package includes:
- Full-day live training with expert facilitators
- Comprehensive course workbook with templates
- Complete money-back guarantee
- Flexible cancellation policy
- BONUS: Post-workshop 1-on-1 coaching session to apply concepts to your specific challenges
Our Guarantee and Policies
100% Satisfaction Guarantee
We stand behind our workshop quality. If the workshop isn’t meeting your expectations, simply let us know by mid-day, and we’ll provide a full refund.
Flexible Cancellation Policy
- Cancellation requests received at least 2 calendar days before the workshop start date receive a full 100% refund
- All other cancellation requests receive full credit toward a future workshop
- If we need to cancel for any reason, you’ll receive a complete refund
Meet Your Agile Product Management Workshop Leader
Fadi Stephan – Technology Executive and Management Consultant
Fadi Stephan brings over 20 years of expertise in building high-performing, innovative product organizations. His extensive background includes:
- Executive leadership of major strategic initiatives across multiple sectors
- Proven success in product development, go-to-market strategies, and business growth
- Demonstrated expertise in digital transformations and product launches
- Specialized experience in building exceptional teams and nurturing talent
- Deep knowledge of organizational transformation toward agile product methodologies
- Industry experience spanning technology, finance, hospitality, and government
- Dual graduate degrees in Computer Science and Management of Information Systems
- Regular speaking engagements at international conferences on agile product management
What Product Leaders Say About Our Workshops
Questions?
Did we miss anything? Not sure if this workshop is for you? Want us to send you an invoice? Feel free to reach out with any additional questions you might have. We are happy to help out!
Frequently Asked Questions About Our Business Model Canvas Workshop
What exactly is the Business Model Canvas?
The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. Created by Alexander Osterwalder, it offers a visual chart with elements describing a company's value proposition, infrastructure, customers, and finances, providing a holistic view of your business model in one place.
How is this different from other business model workshops?
Our workshop is unique in its hands-on approach. Rather than just theory, you'll be actively applying the business model canvas to your own products or services with expert guidance. We also incorporate real-world case studies from leading companies and provide post-workshop coaching to ensure you can implement what you've learned.
How many participants are typically in each workshop?
We keep our workshops intimate with typically 6 to 20 participants to ensure personalized attention and meaningful collaboration.
Is this workshop virtual or in-person?
We offer virtual public workshops and virtual or in-person private workshops. Our virtual workshops use interactive collaboration tools to ensure the same hands-on experience as our in-person sessions. Private workshops can be scheduled at a date and location convenient for your team.
What materials do I receive with the workshop?
Participants receive a comprehensive workbook with templates, exercises, and reference materials, digital copies of all business model canvases created during the workshop, and access to our post-workshop coaching session.
Upcoming Workshops
Private workshops are available virtually or in-person for teams of 6+ participants at a date and time that works best for your team. Special discounts apply for larger groups.