Author: Fadi Stephan

The Value Proposition Canvas helps product teams make a critical strategic decision for their products: should you serve multiple customer types with one product, or focus deeply on a single customer profile? This customer segmentation choice often determines whether products achieve remarkable market success or deliver mediocre results across multiple segments. Understanding how to leverage customer…

Many new products fail because they solve problems customers don't have or don't care about. The Value Proposition Canvas ensures you build what customers actually need. It is a strategic tool that helps companies transform customer insights into successful products by creating perfect alignment between customer needs and product offerings. What Is the Value Proposition Canvas?…

Many product teams build personas that nobody uses. They spend weeks researching demographics and behaviors, create detailed profiles, then watch them gather dust while teams make decisions based on assumptions anyway. The problem isn't with personas themselves but with how teams build and implement them. Effective personas require specific structure and intentional integration into daily workflows.…

When a fast-food chain wanted to sell more milkshakes, they tried everything. New flavors. Different prices. Better marketing. Nothing worked. Then researchers asked a different question: "What job are people hiring a milkshake to do?" The answer revolutionized how we think about product development. The Jobs to Be Done (JTBD) framework examines why customers "hire" products…