Product Management Training and Coaching
Our Product Management Training and Coaching Program helps product managers build the competencies and skills to continuously discover, test, deliver, and validate product ideas while managing desirability, viability, feasibility, and usability risks, to ensure customer satisfaction and business growth.
The program helps product managers develop the skills capabilities to:
- Inspire and align teams and stakeholders around a compelling vision
- Integrate customer research into product discovery and development
- Test product assumptions and validate product-market fit
- Create value propositions that match customer needs
- Build market-driven product strategies and roadmaps
- Manage product backlogs and competing priorities effectively
- Lead cross-functional teams that deliver quality products.
Our product management program delivers the strategic product thinking capability, one of the four critical capabilities your product organization needs to compete effectively. Product managers acquire new skills that help them launch product teams that build innovative products to delight customers, deliver on the business strategy, exceed business goals, and secure the organization’s future growth and success.
Three flexible paths based on your needs:
Workshops – Targeted training on specific product management skills with immediate application to your products.
Certification pathways – Three level Scrum Alliance certifications path (CSPO → A-CSPO → CSP-PO) combining training with work experience.
Coaching and facilitation – Hands-on support applying frameworks to your actual product initiatives and challenges.
Choose individual workshops for specific challenges, follow our certification pathway for comprehensive development, or engage coaching for ongoing support on product initiatives.
Product Management Workshops
Build Critical Product Management Skills
Each workshop delivers specific, actionable product management capabilities. Take individual workshops to address immediate challenges or combine multiple workshops for comprehensive skill development.
Building Innovative Products Workshop
Master product management fundamentals using frameworks from market leaders like Google, Apple, and Netflix. This 2-day intensive training covers product model principles, customer discovery and validation, product strategy and roadmapping, and execution practices enhanced with GenAI workflows. Participants practice with Vision Board, Customer Profile Canvas, Value Proposition Canvas, Story Mapping, and Assumption Testing Cards.
GenAI for Product Managers Workshop
Learn to leverage generative AI tools for research synthesis, persona development, vision crafting, assumption mapping, and accelerated product execution. Develop practical AI skills to evolve your product management practices and build products faster.
Building Profitable Business Model Workshop
Map customer segments and value propositions using the Business Model Canvas. Learn to identify channels and key relationships, outline resources, activities, and partners, and develop cost structures and revenue models for viable business plans.
Product Vision and Roadmap Workshop
Create product strategies that drive organizations toward shared visions and keep everyone focused on common goals. Learn techniques to craft clear, powerful product visions using the Product Vision Canvas. Build strategic roadmaps using Story Mapping and the Product Roadmap Canvas to implement and realize product goals.
Agile Estimation and Planning Workshop
Plan product launches effectively with agile teams. Learn agile planning approaches, order and estimate product backlog items, track progress toward goals, and make adjustments to reduce risk and ensure successful delivery.
Writing Effective User Stories Workshop
Develop skills to write clear, actionable user stories that drive development. Learn agile requirements gathering techniques, understand story types and categories, and master estimating, sizing, splitting, and clarifying user stories using acceptance criteria.
Effective Prioritization Workshop
Gain hands-on experience with 12 prioritization frameworks to assess, order, and determine which initiatives are worth pursuing based on organizational goals and constraints. Stop endless prioritization debates and make confident decisions about what to build next.
Scrum Alliance Certification Pathway
Our certification pathway follows the Scrum Alliance’s three-level Certified Scrum Product Owner model. Each level builds on the previous, combining classroom training with work experience requirements. Take one, two, or all three certifications based on your experience level and development goals.
Product Management Fundamentals Training – Certified Scrum Product Owner (CSPO)
Learn fundamentals of the Product Owner role and how to work effectively with Scrum teams. Create compelling visions, develop roadmaps and release plans, build and order product backlogs, write and split user stories, identify MVPs, and validate product increments. Scrum Alliance’s foundational certification with no prerequisites required.
Advanced Product Management Training – Advanced Certified Scrum Product Owner
Develop advanced product management capabilities beyond basic Scrum practices. Master stakeholder management and facilitation, product discovery, innovation games, elicitation and validation techniques, user personas, story mapping, and advanced backlog refinement. Requires CSPO + 1 year of experience.
Professional Product Management Training – Certified Scrum Professional (CSP-PO)
Master professional-level product management for senior product leaders. Learn funding and financing, product development economics, advanced market research, value proposition and business model development, managing multiple teams, and product launch strategy. Requires A-CSPO + 2 years of experience.
Product Management Coaching and Facilitation
We provide product management coaching and facilitation along any part of your product journey. Coaching can be added to workshops to reinforce concepts, or engaged independently for specific product initiatives. Services include:
Product Strategy Facilitation
Facilitate vision, strategy, roadmap, and business model sessions that align stakeholders and establish clear product direction. Services include:
- Visioning Sessions – Engage stakeholders through co-creation activities to craft vision and mission statements that establish shared understanding
- Value Proposition Sessions – Use the Value Proposition Canvas to ensure products match customer needs and desires
- Business Modeling Sessions – Map business models using the Business Model Canvas including customer segments, value propositions, channels, relationships, resources, activities, costs, and revenue models
Product Discovery & Validation
Facilitate research and validation activities to ensure you’re solving real customer problems. Services include:
- User Interviews & Persona Generation – Conduct user research and create research-backed personas that inform product decisions
- Product Idea Elicitation – Generate and evaluate product and feature ideas through structured facilitation
- Validation Sessions – Test product ideas using interviews, surveys, MVPs, prototypes, and other validation techniques
Product Execution Coaching
Ongoing coaching on backlog management, prioritization, user story refinement, and release planning to help product managers improve their execution practices. Services include:
- Product Backlog Management – Coach teams on prioritization and maintaining healthy, actionable backlogs
- User Story Refinement – Help teams write clear, actionable user stories with appropriate acceptance criteria
- Release Planning & Story Mapping – Facilitate story mapping sessions to visualize solutions and identify release candidates
- Launch New Product Teams – Get new product teams up and running, iterating, and delivering immediately
Free Coaching Sessions
Have questions about visioning, product discovery, business model canvas, release planning, Sprint goals, or other product management practices? We offer free 20-minute coaching sessions to help you work through your specific challenges and questions.
Frequently Asked Questions
View Frequently Asked Questions About Our Product Management Training and Coaching Program
What’s the difference between workshops and certifications?
Workshops are flexible training on specific topics that can be customized for your organization. Certifications follow the Scrum Alliance’s structured pathway (CSPO → A-CSPO → CSP-PO) with standardized content and experience requirements between levels. Both deliver valuable skills; certifications provide recognized credentials while workshops offer flexibility.
Do I need Scrum experience for these workshops?
No. The product management frameworks taught (Vision Board, Value Proposition Canvas, Story Mapping, prioritization methods) apply to any product development approach. For CSPO certification, no prior Scrum experience is required as Scrum fundamentals are part of the course curriculum.
How quickly will we see results?
Our workshops are designed to equip product managers will the skills and tools to start implementing new frameworks and approaches immediately start making better product decisions. Improvements in product outcomes typically emerge over the next 6 months as teams consistently apply frameworks to discovery, validation, and prioritization.
Can workshops be customized for our products?
Yes. For private workshops, we conduct pre-workshop discovery to understand your products, customers, and challenges, then customize examples and exercises to match your context.
What’s included in coaching services?
Coaching includes preparation to understand your initiatives, facilitated sessions using appropriate frameworks, documentation of decisions, and follow-up coaching to ensure effective application. Engagements range from one-time sessions to ongoing weekly coaching.
Product Management Training and Coaching Program
Ready to Get Started?
We’ll help you identify the right workshops, certification pathway, or coaching approach for your team’s needs. Whether you’re establishing foundational product management practices, deepening specific skills, or building comprehensive capabilities, we’ll design a program that addresses your product management challenges.